Since achieving a first in my business degree in 2010, I’ve been working for one of the world’s top 100 brands.
I started my career with a focus on customer centricity which allowed me to understand the importance of putting customers first. Since then I’ve developed into a senior marketer focusing on driving new business sales through innovative online and offline campaigns.
I have a strong passion for strategic planning, creative thinking, campaign execution and post campaign analysis.
Small businesses are key to helping our economy thrive therefore I’ve also been keen to support local businesses grow by helping them with various things from website development to strategic recommendations.
Including contact strategy and response planning as well as understanding cost per acquisition
Designing concepts to meet the objective of the campaign. Experienced in using Adobe Photoshop
Manage a team to ensure campaigns are devliered on time and within budget
Setting KPI’s to measure performance of campaigns and using insight for ongoing campaign optimisation.
Importance of a single customer view Today I signed up to a new credit card with my existing credit lender and guess what I received? A welcome email telling me ‘thanks for choosing their service’ for the first time! Clearly not using a single customer view are they? One of the benefits of a single Read more about Single Customer View[…]
Business Tips It can be challenging to start a new small business and even harder to stay a float in these economic conditions. Here are my top 3 business tips for you. 1 – Brand recognition before profit For small businesses or start ups, creating a brand that consumers can trust and recognise is key. Read more about Business Tips for SME’s[…]
Could voice be the next big channel? We’ve had billboards, post, emails and SMS – so what’s next? What if it could be voice marketing? Radio ads were the original form of voice marketing but it can never be as targeted as we like. Could this all change with the introduction of ‘virtual agents’ such Read more about Voice Marketing[…]